“I had been through the same cycle — gym, diet, some results, then nothing. The assessment identified what was stopping progress. That framing changed how I approached everything.”
D.R.
D.R.
COO, PE-backed manufacturing
Health by Habit — Free Assessment
Stop Guessing. Take Control.
A practical roadmap for men over 50 who know they've let their health slide — and are ready to change trajectory. No quick fixes. No gurus. No 12-week miracles.
8 questions · 3 minutes · Built for men over 50 who have already tried the obvious things.
The Assessment
A pattern diagnosis. Not another checklist.
Most men over 50 have the same conversation at their annual physical: your numbers are fine, watch what you eat, exercise more. That conversation explains nothing. The assessment is built to surface something different.
Your health pattern
One of four archetypes — The Patient, The Grinder, The High Performer, The Knower — each with a distinct cause, a distinct gap, and a distinct first move.
Why it developed
The science behind your pattern: what's happening in your body and why standard approaches haven't moved it.
The gap in your care
What the medical system is managing versus what it is not addressing — and why that gap is where the real leverage is.
A specific first move
Not generic advice. One action, sequenced correctly, that fits the pattern the assessment identified.
The System
Six moves. One sequence. Built for real life.
The Health by Habit framework is not a program you follow for twelve weeks. It's a sequence you build into your day — in the order that makes each next step easier and each habit more durable.
Alan's Story
“Nine procedures in fourteen months. Surgeons, pain specialists, a neurosurgeon recommending spinal fusion. Not one of them had asked what I was eating, how I was sleeping, or whether the system I was running on was the actual problem.”
The answer came from a fellow diver in a boat galley in the Bahamas — a functional medicine doctor who asked a different kind of question. That conversation led to two and a half years of rebuilding. This book is what came after.
Read the full story →
2022 — before the rebuild
2025 — rebuilt
About the Author
He lived it. Then he built the roadmap.
Alan D. Martin spent 30+ years leading teams at Oracle, HP, Amazon, and across the telecom sector. At 67, after nine procedures in fourteen months and years of outsourcing his health to specialists who each managed their own piece, he took six months off work, relocated to Costa Rica, and rebuilt from the source.
- Managed the pain out of lumbar stenosis — spinal fusion was on the table
- 35 lbs lost — 140 lbs of pressure removed from the joints
- Zero additional surgeries since September 2023
- 8% body fat — built the core that ended the back pain
- Walking airports unattended — no wheelchair, no assistance needed
- 35% improvement in eyesight — an unexpected side benefit
The Turn
0
procedures in 14 months
0
in the 3 years since
The difference was not willpower. It was understanding what was driving the problem — and addressing that first.
Health by Habit
“The roadmap every man over 50 should have been handed by his doctor.”
Publishing November 15, 2026
Results
Men who stopped managing and started rebuilding.
Full testimonials from program participants — publishing Q3 2026.
“What surprised me was how specific the result was. Not generic advice — a diagnosis of my exact pattern and a clear sequence. Three months in. The trajectory is different.”
M.T.
M.T.
Partner, professional services
“I am 58 and I have more energy than I did at 48. That is not an exaggeration. The work was not complicated — but it required the right sequence. This gave me that.”
J.C.
J.C.
Founder, technology company
The Weekly Brief
Practical. No fluff. One read per week.
Health, habits, and building a system that holds — written for men over 50 who are done with noise.
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Subscription
The full system, for less than a gym membership.
The Drive App, The Helm, The Galley, and member newsletter — everything in one place.
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$29/mo
Full access, cancel any time.
Best Value
Annual
$24/mo
$288 billed annually — save $60
Full access. One annual payment.
Founding Member
$19/mo
First 100 subscribers — locked for life
Rate never increases, even as the product grows.
Annual founding rate:
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