Health by Habit for Executive Teams
Your senior leaders built the company. Their health is what carries it forward.
Health by Habit for executive teams: protect the judgment, the relationships, and the energy of the people whose performance compounds. Built by a 30-year executive who lived the breakdown and built the system.
The leaders who built it are aging out of peak performance.
Most companies invest heavily in hiring and retaining experienced talent. They underinvest in keeping that experience healthy, energized, and effective. The result shows up in missed judgment calls, eroded client relationships, partners who stop developing the next generation, and ops leaders who push through and go numb to the cost.
Generic corporate wellness misses this group. Your senior leaders are not going to use a meditation app, a step challenge, or a quarterly biometric screening to rebuild what fifteen years of pressure has worn down. They need a real system, delivered by someone who has been where they are.
That is the work.
Three Engagement Formats
Match the format to where your team is right now.
Most companies start with the keynote and decide from there. Some go straight to a leadership day. The 12-month cohort is for teams ready to build a recurring habit of investing in senior leader resilience.
Tier 1
Leadership Keynote
60-90 minutes · $5k - $10k
The introduction. A live talk for your leadership team or company offsite. Frames the problem, teaches the core system, leaves every leader with one specific commitment for the next 90 days.
- Live keynote, customized to your audience
- One-page The Six Moves takeaway for each attendee
- 30-day follow-up check-in with the senior team
Best for
Companies exploring whether this work fits, or already-scheduled offsites looking for a substantive talk.
Tier 2
Leadership Day
Full-day immersion · $15k + travel
The working session. Eight to fifteen senior leaders spend a day building personal roadmaps, mapping their habit failures, and committing to a 90-day reset. Each leader leaves with a peer accountability structure already in place.
- Full-day workshop on-site or off-site
- Personal roadmap and identity statement for each leader
- 90-day commitment with peer accountability pods
- Subscription bundle access (1 year) for each participant
Best for
Leadership teams ready to invest a focused day. The strongest single-event ROI for protecting senior performance.
Tier 3
Leadership Cohort
12-month program · $50k - $75k
The recurring program. A group of 5-8 senior leaders inside one company go through a year-long cadence: kickoff day, monthly group calls, quarterly resets, peer pods, and outcomes reporting. The deepest version of the work.
- Kickoff leadership day + 2 in-person resets
- Monthly group coaching calls + bi-weekly mid-program
- 1:1 coaching during months 4-6 for each cohort member
- Outcomes report to the company at month 12
Best for
Companies treating senior leader resilience as a recurring discipline, not a one-time event.
What your leaders take home. What your company gets back.
Habits run the day. Defaults run the year. We help your senior leaders rebuild both.
For each leader
- A clear assessment of where their habits are failing — and which one to fix first
- A written 90-day commitment grounded in their actual life, not a generic template
- An identity statement that drives behavior when motivation runs out
- A peer accountability structure with the people who were in the room
For the company
- Measurable improvement in self-reported energy and clarity scores across the cohort
- Senior leaders building a recurring habit of investing in their own resilience
- Retention data on the participating leaders over 12-24 months
- A case study the company can use internally and externally
Proof
Case studies from the first engagements.
We work with a small number of companies at any given time and produce a written case study from each engagement. Below: what you can expect to see here as the first leadership-day and cohort clients complete their work in 2026 and 2027.
Coming Q3 2026
A leadership day for the senior team of a $200M software company. Outcomes report at 90 days.
Coming Q4 2026
A leadership day for the partners of a regional law firm focused on succession readiness.
Coming Q2 2027
The first full cohort engagement. Year-long outcomes report and quotes from the executive sponsor.
The Founder
Alan Martin built this for the leaders he came up with.
Alan spent more than 30 years leading teams and building businesses in high tech — Oracle, HP, Amazon, telecom. Then he went through nine medical procedures in fourteen months, lived with chronic pain, and outsourced his health to doctors until he ran out of road on that approach.
He took the wheel. Educated himself. Rebuilt. Now he applies the same operating discipline he used to run business units to helping senior leaders stop neglecting their health and start rebuilding it one habit at a time. The book Health by Habit releases November 15, 2026. The corporate offer is the executive-team extension of the same system.
Common questions before the conversation.
Is this medical or therapeutic?
No. This is behavioral and operational — the same kind of system you would build for a business function. The work is grounded in habit science, executive performance, and lived experience. Your healthcare relationships are unaffected.
How does this work alongside our existing wellness vendor?
Generally complementary. Most corporate wellness programs target the broad employee population with prevention and benefits navigation. This work targets a specific layer — your senior leadership — with a different approach and a much higher per-participant intensity. The two coexist.
Can we start small?
Yes. Most companies start with the keynote, see how the team responds, and decide from there whether to add a leadership day. The keynote is intentionally low-commitment for that reason.
Do you work with companies outside the US?
Currently US-based engagements only. Travel within the US is included in the leadership day fee at standard rates.
What is your typical lead time from inquiry to engagement?
Keynote: 4-6 weeks from confirmed booking. Leadership day: 6-10 weeks. Cohort: 8-12 weeks. We work with a small number of companies at any given time so calendars can fill.
Can I see what an attendee walks away with?
On the discovery call we will share a sample roadmap, the Six Moves framework, and a representative 90-day commitment. The book Health by Habit (November 2026) covers the full underlying system.
Request a Corporate Conversation
Tell us what you are trying to solve.
Use the form below. You will receive a confirmation within 24 hours with the corporate one-pager and a link to schedule a 30-minute discovery call.